The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates.
Consumers are being re-trained to use remote control devices with voice to interact with smart TVs.
For example, to search for a movie on Amazon Prime Video remote, a consumer holds the remote’s microphone button, names a TV show or movie title and rapid speech recognition instantly provides the result on screen.
From the article "Smart TVs Join The In-Home Digital Voice Race" by Chuck Martin.
A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...
A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...
Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...
A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...
