Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Households in the United States today possess a broad range of connected devices capable of showing video, but there is a clear pattern of devices preferred for video consumption. According to Parks Associates, smart TV adoption in broadband homes remained consistent in 2021 at around 55 to 56%, while streaming media players lost ground in the third quarter of 2021. We will continue to see this trend in 2022 and beyond.
From the article "Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson" by Paul Erickson.
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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
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Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
