Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet households subscribed to nine or more services in Q1 2022, according to Parks Associates. The streaming device market is maturing rapidly as a result.
Parks Associates’ research reveals that 55% of US broadband households now own a smart TV. Additionally, 58% of those households use the smart TV as the device they access most frequently to watch streaming video. Further, 49% of US broadband households subscribe to four or more services as of Q3 2021. The research firm reports that companies should maximize their available market in this highly active and competitive business environment by supporting a varied mix of devices.
From the article, "Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks" by Elizabeth Parks.
The same can’t be said of high-definition audio -- it isn’t yet "a thing." But can it become a thing? Two years after Neil Young unveiled his hi-def iPod, the Pono, on the keynote stage of Austin's Co...
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...
