According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.
However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.
From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher
“Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the futu...
Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates. "They need a low-cost entry point for cons...
As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. M...
Roku, the streaming video platform and device maker, increased its US market share to 37% in Q1 2017 from 30% a year ago, according to Parks Associates. Roku still commands market leadership over Amaz...
