According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.
However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.
From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher
Parks Associates recently found that Amazon has moved into a virtual tie with Google at 22% of sales for streaming media players (Roku claims the top spot). Apple TV comes in at fourth place with 20%...
Geekatoo Executive Chairman Christian Shelton saw demand for tech services rising as more people add internet-connected devices - such as the smart thermostat Nest or WiFi camera Dropcam - to their ho...
Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband hous...
According to a recent study by Parks Associates, sports networks like MLB TV and WWE Network ranked number four and number five behind the three big OTT providers (Netflix, Amazon and Hulu) in terms o...
