According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.
However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.
From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher
Research firm Parks Associates estimates that 86 million streaming devices will be sold globally by 2019. Among U.S. households with broadband, Roku leads with 37 percent market share, followed by Goo...
At the end of 2015, nearly 20 percent of all U.S. households with broadband connections owned at least one smart home product, according to the research firm Parks Associates. During the next decade,...
Yahoo produces plenty of editorial content -- a strategy bolstered by Chief Executive Marissa Mayer [pictured above]. Sites like Yahoo Finance and Yahoo Sports drive significant traffic, while video f...
This year, Prime Video will air Woody Allen's first-ever TV series, as well as another season of its critically acclaimed alternative-history series, "The Man in the High Castle." In December, it crea...
