Providing market intelligence for more than 35 years

In The News

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy savings from the ability to remotely control appliances and being able to monitor their homes as “High Value” and were willing to pay more for it.

While 84% of property managers showed intent to install internet-connected devices within the next 12 months**, the ability to integrate with their management systems, ease of use, and reliability remain key concerns for their decision to invest in smart technology.

Parks Associates identified top vendors in the MDU market, leaning on conversations with MDU owners, operators, and property managers to learn what they are looking for in their partners. This includes features but also leans on additional factors, including integration, reputation, and customer service.

*What Residents Want: Demand for Tech in Multifamily," Parks Associates, 2022

**What Property Managers Want: Opportunities for Tech in Multifamily," Parks Associates, 2022

From the article, "Smart Technology for a superior customer experience" from National Apartment Association

Previously In The News

The $8,000 fridge: why appliance makers are aiming upscale.

OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV ma...

Amazon Music Will Become the Biggest Music Streamer, Research Predicts

Yesterday, Parks Associates published a new report where they stated that more and more homes in the U.S. are actually subscribing to paid music streaming services. They found a 7% increase from last...

Can AT&T Really Drop The Dish By 2020?

AT&T (NYSE: T) reportedly has plans to make DirecTV Now its primary video platform by 2020, but researchers wonder whether consumers will allow such a rapid shift toward the future of TV. “As far a...

Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth

Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key custo...