Providing market intelligence for more than 35 years

In The News

Smart Speakers Moving Toward 50% Market Penetration

Digital voice assistants continue to lead the race to the conversions of smart homes.

The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new study.

More than a fourth (28%) of households already own a smart speaker with a voice assistant, according to the study by Parks Associates.

From the article "Smart Speakers Moving Toward 50% Market Penetration" by Chuck Martin.

Previously In The News

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...