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September 26, 2018
Digital voice assistants continue to lead the race to the conversions of smart homes.
The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new study.
More than a fourth (28%) of households already own a smart speaker with a voice assistant, according to the study by Parks Associates.
From the article "Smart Speakers Moving Toward 50% Market Penetration" by Chuck Martin.
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Yet despite the fact that a study by Parks Associates last year found that subscription video on demand (VOD) services like Netflix stand to lose $500 million per year due to password sharing, VOD exe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...
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