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September 26, 2018
Digital voice assistants continue to lead the race to the conversions of smart homes.
The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new study.
More than a fourth (28%) of households already own a smart speaker with a voice assistant, according to the study by Parks Associates.
From the article "Smart Speakers Moving Toward 50% Market Penetration" by Chuck Martin.
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As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
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