It’s taken a little while, relatively speaking, but smart speaker ownership finally appears to be taking off. According to the latest report released today by Parks Associates, ownership of smart speakers reached 27 percent of broadband households in the U.S. during Q1 2018. That’s up almost double the 15 percent in Q3 2017. The new research from Parks, part of their new “Global Connected Living Outlook” report, will be discussed during their CONNECTIONS Conference in San Francisco next week.
From the article "Smart Speaker Ownership Nearly Doubled in Six Months" by Rob Stott.
The smart home starts with trendy devices like smart cameras and video doorbells. According to Parks Associates, the US market experienced an increase from 10 percent to 12 percent between 2018 and 20...
“In these distribution partnerships, the service benefits from having a greater content library without incurring production costs,” said Eric Sorensen, who runs the streaming video tracker for resear...
“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...
Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% mo...
