It’s taken a little while, relatively speaking, but smart speaker ownership finally appears to be taking off. According to the latest report released today by Parks Associates, ownership of smart speakers reached 27 percent of broadband households in the U.S. during Q1 2018. That’s up almost double the 15 percent in Q3 2017. The new research from Parks, part of their new “Global Connected Living Outlook” report, will be discussed during their CONNECTIONS Conference in San Francisco next week.
From the article "Smart Speaker Ownership Nearly Doubled in Six Months" by Rob Stott.
The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...
That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...
Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...
The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...
