Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend to buy a standalone smart security gadget like a video doorbell or a smart lock, instead.
Specifically, 16 percent of respondents plan to buy a gadget like that in the next year, compared to 8 percent who plan to buy a home security system.
"These smart products address the same core needs of consumers -- to feel safe and secure in their home, having peace of mind that all is well, and knowing they will be alerted of potential dangers," said Dina Abdelrazik, senior analyst at Parks Associates.
From the article "Smart security gadgets could outsell professional systems 2 to 1" by Ry Crist.
Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...
Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there. Parks Assoc...
Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
