Providing market intelligence for more than 35 years

In The News

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that effort by producing smart, connected products and services that promise to make the smart home safer than ever.

Home security is the most influential market driver for purchase of these devices to date. Parks Associates research shows 19% of U.S. broadband households currently own a smart home device of some kind, and half of all security system households report ownership of a smart home device.

From the article "Smart Security: IoT Advancements Create A Safer Smart Home For Consumers" by Brad Russell.

Previously In The News

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

Holiday Stats: Millennials to Buy Smart Home Devices

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...