Recently, Parks Associates tested consumer interest in smart home devices that can detect potential damage or loss due to water, fire, and theft and then notify the homeowners and/or take automated steps to prevent the loss. Almost 60 percent of U.S. broadband households reported a likelihood to purchase one of several smart home products with these insurance-related features. While purchase intentions don’t translate to adoption, there is clearly strong interest for insurance-related devices. Interest in antitheft devices slightly edges out interest in water and fire products, but the opportunity is equally robust for all three device categories.
From the article "Smart Products and Insurance Use Cases: Understanding the Consumer Perspective" by Brad Russell.
The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...
The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....
In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...
