Recently, Parks Associates tested consumer interest in smart home devices that can detect potential damage or loss due to water, fire, and theft and then notify the homeowners and/or take automated steps to prevent the loss. Almost 60 percent of U.S. broadband households reported a likelihood to purchase one of several smart home products with these insurance-related features. While purchase intentions don’t translate to adoption, there is clearly strong interest for insurance-related devices. Interest in antitheft devices slightly edges out interest in water and fire products, but the opportunity is equally robust for all three device categories.
From the article "Smart Products and Insurance Use Cases: Understanding the Consumer Perspective" by Brad Russell.
MUMBAI: Usage of authenticated video viewing, or TV Everywhere, reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. The percentage of r...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...
Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...
