- Research
- Research Memberships
- Smart Home
- Visibility Memberships
- Consumer Electronics and Entertainment
- Consulting
- Broadband and Mobility
- Primary Research
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Events
- Event
- Company
- About Parks Associates
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
-
Research
Smart Home
Smart Home Devices, Automation, Controls
Residential Security
Energy Management
Consumer Electronics and Entertainment
Consumer Electronics Devices
Video Services: OTT, Pay TV
Entertainment Content: Video, Audio, Gaming
Broadband and Mobility
Mobility
Wi-Fi and Home Networking
Support Services
Connected Health and Wellness
Wellness and Fitness
Independent Living
Telehealth
- Events
- White Papers
- Newsroom
- Company
- Consulting
- Contact Us
“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates in 2017. “This is a significant challenge for the smart-home market. The average price of a smart door lock is $220, while traditional non-connected door locks can be purchased for $80-$100. Innovators and early adopters clearly recognize the value of smart-home products, but the early majority of U.S. consumers sees only marginal value, which is insufficient to justify the premium price for smart products.”