Providing market intelligence for more than 35 years

In The News

Smart Lighting Adoption Surges Among US Internet Households

New research from Parks Associates reveals a surge in smart lighting adoption among US internet households, with 13% using smart light bulbs and 6% employing smart lighting control systems.

Parks Associates will hold virtual sessions focusing on connected solutions and consumer experiences, while their Smart Product Market Assessment offers insights into the residential smart lighting market’s key players, purchase trends, and five-year forecasts for smart lights, smart plugs, and smart switches.

Parks Associates’ latest research shows a significant rise in US internet households adopting smart lighting, with 13% using smart light bulbs and 6% utilizing smart lighting control systems.

To explore connected solutions and consumer experiences, Parks Associates will host virtual sessions, while their Smart Product Market Assessment offers valuable insights into the residential smart lighting market’s future with detailed forecasts for smart lights, smart plugs, and smart switches.

From the article, "Smart Lighting Adoption Surges Among US Internet Households" by Dealerscope Staff.

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...