Google Home and most recently Amazon’s Alexa can tell whose voice is talking to it so it can respond to the right person, making the voice assistants even more personally tuned.
Around 11% or so of U.S. consumers own an Amazon Echo or Google Home, making the percentages relatively small but the numbers high. For example, 15 million Amazon Echo devices were sold just last year, according to Parks Associates.
From the article "Smart Light Bulb Owners Turn To Amazon Echo, Google Home" by Chuck Martin.
Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates. The NFL Game Pass is the most widely adopted service, with 6% of US broadba...
According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
