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December 21, 2023
The smart home starts with trendy devices like smart cameras and video doorbells. According to Parks Associates, the US market experienced an increase from 10 percent to 12 percent between 2018 and 2019. During the same time frame, the adoption of video doorbells has increased from 8 percent to 10 percent.
Being a front runner in technological advancements, the fusion of IoT into residential spaces is redesigning how Canadians live. According to Parks Associates (an established market research company in smart home technology), 14 percent of Canadian households own at least one smart home device.
From the article, "Smart Homes, Smarter Internet: 11 transformative IoT Trends in Canada" by bminds
Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...
Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...
All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...
“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...
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