Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.Smart-home adoption also increases with house size, Parks said.
Among U.S. broadband households with a head of household ages 25 to 34, the adoption rate of smart-home products is almost 30 percent, the highest of any age group. Among heads of household ages 35 to 44, adoption is only 21 percent, but those households own the highest number of smart-home products with an average of two, Parks said. Networked security cameras, smart thermostats and smart door locks lead the adoption rates.
From the article "Smart Homes Skew Young, But Older Households Buy More Devices" by Joseph Palenchar.
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...
To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...
