Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.Smart-home adoption also increases with house size, Parks said.
Among U.S. broadband households with a head of household ages 25 to 34, the adoption rate of smart-home products is almost 30 percent, the highest of any age group. Among heads of household ages 35 to 44, adoption is only 21 percent, but those households own the highest number of smart-home products with an average of two, Parks said. Networked security cameras, smart thermostats and smart door locks lead the adoption rates.
From the article "Smart Homes Skew Young, But Older Households Buy More Devices" by Joseph Palenchar.
Parks Associates released a white paper in December, “Top 10 Consumer IoT Trends in 2017,” which notes that U.S. broadband households have an average of more than eight connected computing, entertainm...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
