Several factors have contributed to the sudden expansion of connected car services available or coming to the market, most notably the expansion of mobile broadband networks, high penetration of smartphones in the consumer market, and auto manufacturers' re-evaluation of connected services as a competitive advantage and means to generate new revenues.
While the connected car and smart home ecosystems haven't yet entered the mainstream, neither is in its infancy. Crossover between the two markets is evident and offers a unique opportunity for the ecosystem players.
From the article "Smart Homes Meet Connected Cars: X Marks the Spot" by Jennifer Kent.
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
