In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder.
According to Coldwell Banker Real Estate LLC and Parks Associates, buyers are redefining “move-in ready” to include either installed smart home tech or installation-ready homes.
From the article "Smart Home Technology Sells Home" by Jeff G.
“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
