 2016 Logo.PNG)
A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old.
That expectation, however, is contingent on maintaining the financial means and the physical abilities to continue to live independently. While smart-home technology can’t help boost financial security, it could help seniors with health and safety concerns.
While seniors want more than the socially stigmatizing “I’ve fallen and I can’t get up” alert pendants that have been around since the 1980s, some smart-home technologies currently available are still too complicated to set up and operate, said Brad Russell, Parks Associates senior research analyst.
From the article "Smart-home tech might help older adults live independently longer" by Benny Evangelista.
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
