 2016 Logo.PNG)
A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old.
That expectation, however, is contingent on maintaining the financial means and the physical abilities to continue to live independently. While smart-home technology can’t help boost financial security, it could help seniors with health and safety concerns.
While seniors want more than the socially stigmatizing “I’ve fallen and I can’t get up” alert pendants that have been around since the 1980s, some smart-home technologies currently available are still too complicated to set up and operate, said Brad Russell, Parks Associates senior research analyst.
From the article "Smart-home tech might help older adults live independently longer" by Benny Evangelista.
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
