 2016 Logo.PNG)
A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old.
That expectation, however, is contingent on maintaining the financial means and the physical abilities to continue to live independently. While smart-home technology can’t help boost financial security, it could help seniors with health and safety concerns.
While seniors want more than the socially stigmatizing “I’ve fallen and I can’t get up” alert pendants that have been around since the 1980s, some smart-home technologies currently available are still too complicated to set up and operate, said Brad Russell, Parks Associates senior research analyst.
From the article "Smart-home tech might help older adults live independently longer" by Benny Evangelista.
And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...
A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...
Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
