Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now look for providers who will enable them to share data from a connected health device or app.
From the article "Smart Home Tech Enters The Privacy Of The Bathroom, Redefining The Experience" by Jennifer Castenson.
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
When consumers can get a streaming video service with live channels and an on-demand library for $15 per month, their $80 per month cable or satellite service starts to look like a poor value. That's...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
