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January 14, 2021
It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various smart home protocols, said Raya Sevilla, ADT senior vice president-product, at Parks Associates’ Thursday virtual Connections conference, a partner program to CES.
From the article "Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told" by Rebecca Day.
It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...
Forty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging i...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
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