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April 17, 2016
The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. About 49 percent of all broadband households plan to buy a smart-home product in the next 12 months, Parks found. Among consumers who own a security system, that percentage jumps to 65 percent.
“Security households, rather than being content with their current system, have a proclivity to add more smart features to their home,” said Parks president Stuart Sikes.
From the article "Smart-Home Suppliers Grow Selections & Connections" by Joseph Palenchar.
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...
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