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Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home device this year, up 66 percent from 2017.
This reliance on technology is increasing the need for support for smart home and DIY security systems. As more consumers integrate intelligent devices into their homes, security dealers and integrators are faced with a new opportunity to act as the homeowners’ trusted experts – but that means that they need to start thinking about how to service and support these smart home devices.
From the article "Smart Home Service."
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
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