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June 23, 2016
“The consolidation of interactive service providers in the security industry is huge news,” said Tom Kerber, director of research with Parks Associates. “Alarm.com has considerably strengthened its position in the security channel, and given that the security industry is the leading channel for smart home services, it is now a clear leader in...a market that includes many new entrants competing for a slice of a rapidly growing pie.”
From the article "Smart Home Platform Consolidation: Comcast And Alarm.com Buy Icontrol" by Katherine Tweed.
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
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