Providing market intelligence for more than 35 years

In The News

Smart Home Platform Consolidation: Comcast And Alarm.com Buy Icontrol

“The consolidation of interactive service providers in the security industry is huge news,” said Tom Kerber, director of research with Parks Associates. “Alarm.com has considerably strengthened its position in the security channel, and given that the security industry is the leading channel for smart home services, it is now a clear leader in...a market that includes many new entrants competing for a slice of a rapidly growing pie.”

From the article "Smart Home Platform Consolidation: Comcast And Alarm.com Buy Icontrol" by Katherine Tweed.

Previously In The News

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...