Providing market intelligence for more than 35 years

In The News

Smart home penetration up 5% in 2015

Research from Parks Associates has found that 18 percent of US households with broadband Internet connection now have a smart home device, up from 13 percent in the second quarter of 2014. The group's Canada research arm also found that about 34 percent of Canada homes with security systems installed have smart systems that can be controlled and monitored through mobile devices. About a fifth of Canada homes with broadband also have a security system installed, according to the report.

Lack of familiarity with smart home technology and trust in a given retailer or seller can affect adoption rates. "Consumer familiarity with smart home products and services is low," said Tom Kerber, director of research at the Home Controls and Energy Group at Parks Associates. Kerber added that suppliers must teach consumers capabilities and advantages of smart home solutions.

From the article "Smart home penetration up 5% in 2015" by globalsources.com.

Previously In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...