What will convince consumers that a connected home is worth the cost and effort? Device makers hope to sell the idea that a connected home is not just safer, but also saves money and is ultra-convenient.
Smart home devices must automate daily mundane tasks so the homeowner doesn't have to worry about them, said Stuart Sikes, president of the research firm Parks Associates.
"We're moving to a place where we have proactive home managers, devices that turn off the water and notify you after the fact that you've had a leak, the water's been shut off, can I do anything else for you?" said Stuart Sikes, president of the research firm Parks Associates. "That is a true smart home."
Take Google's Nest Learning Thermostat, for example, which costs $249. Manufacturers claim the gadget saves an average of $131 to $145 a year in heating and cooling bills. But a smart system could add to those savings by telling the blinds on the home's western windows to automatically close at 5 p.m. to block the sun.
From the article "Smart Home of the Future Is Here; Why Aren't People Buying In?" by Benny Evangelista.
It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...
Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee,...
It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...
According to Parks Associates research, 31% of the US population resides in MDUs, and with new apartment construction continuing to grow, up 24.1% as of February 2023, internet service providers (ISPs...
