Providing market intelligence for more than 35 years

In The News

Smart Home of the Future Is Here; Why Aren't People Buying In?

What will convince consumers that a connected home is worth the cost and effort? Device makers hope to sell the idea that a connected home is not just safer, but also saves money and is ultra-convenient.

Smart home devices must automate daily mundane tasks so the homeowner doesn't have to worry about them, said Stuart Sikes, president of the research firm Parks Associates.

"We're moving to a place where we have proactive home managers, devices that turn off the water and notify you after the fact that you've had a leak, the water's been shut off, can I do anything else for you?" said Stuart Sikes, president of the research firm Parks Associates. "That is a true smart home."

Take Google's Nest Learning Thermostat, for example, which costs $249. Manufacturers claim the gadget saves an average of $131 to $145 a year in heating and cooling bills. But a smart system could add to those savings by telling the blinds on the home's western windows to automatically close at 5 p.m. to block the sun.

From the article "Smart Home of the Future Is Here; Why Aren't People Buying In?" by Benny Evangelista.

Previously In The News

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...

Amazon to Open New Front in Streaming Wars

It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...

Smart home companies add brand equity and new tech in Q1 via acquisitions

New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...