Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has increased. According to Parks Associates, about half of US broadband households are worried about their connected devices being hacked, and they expect that share to be higher in Europe. F-Secure even said that if security doesn’t become better and more integrated, it could create the risk of bringing down the whole IoT business. Most importantly however, the average consumer doesn’t want to have to think about security issues, so manufacturers should make their products not only safe but easy for end-users to manage.
From the article "Smart home market still small in Europe, but with many players pushing it forward adoption will rise" by Marion ter Welle.
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
