While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand response, I offer fair warning: the sector needs to address the elephant in the room—security—before it can truly scale and mature.
According to a survey conducted by Parks Associates of 10,000 broadband households, almost 50% rank data security and privacy as their top concerns when it comes to connecting devices to the Internet. 40% of the respondents indicated that they experienced a privacy or security problem with a connected device in the past year (most commonly viruses and malware.)
From the article "Smart Home Evolution: Elephant in the Room" by Sara Gutterman.
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Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
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