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May 04, 2017
While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand response, I offer fair warning: the sector needs to address the elephant in the room—security—before it can truly scale and mature.
According to a survey conducted by Parks Associates of 10,000 broadband households, almost 50% rank data security and privacy as their top concerns when it comes to connecting devices to the Internet. 40% of the respondents indicated that they experienced a privacy or security problem with a connected device in the past year (most commonly viruses and malware.)
From the article "Smart Home Evolution: Elephant in the Room" by Sara Gutterman.
Twenty-three percent of respondents also said that they thought piracy was “OK,” a jump from 14% in 2019, when the streaming market was less saturated, according to MediaPost’s reporting of Parks...
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
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