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In The News

Smart Home Devices Working Together Tops Brand Loyalty

June 04, 2018

home automation

interoperability

This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to the research from Parks Associates.

While three-quarters (75%) of consumers planning to buy a smart device say it better work with other products they already have, fewer than 60% of the shoppers consider it important that their next purchase be the same brand as their current products.

From the article "Smart Home Devices Working Together Tops Brand Loyalty" by Chuck Martin.

Previously In The News

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"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...

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