Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormitories.
Consumers have a growing expectation for smart home technology and these new devices help differentiate with modern lifestyle marketing and practical benefits. Consumers living in apartments are more likely to be technology adopters than those living in all broadband households; Parks notes that currently, 43% of MDU residents report using smart home devices.
Parks Associates data consistently finds that security/safety use cases resonate among all U.S. broadband households, and we anticipate seeing networked cameras added to more properties.
From the article, "Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions" by Jennifer Kent
Netflix’s reign as the largest subscription-based over-the-top (OTT) streaming video on-demand (SVOD) service continues (no surprise there), but there was movement in Parks Associates’ ranking of the...
New market research from Parks Associates reveals Apple Watch owners are more engaged with their connected wearable devices than other brands. Three in 10 Apple Watch owners (31%) use voice commands t...
Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double...
Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates. Retailers and...
