Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormitories.
Consumers have a growing expectation for smart home technology and these new devices help differentiate with modern lifestyle marketing and practical benefits. Consumers living in apartments are more likely to be technology adopters than those living in all broadband households; Parks notes that currently, 43% of MDU residents report using smart home devices.
Parks Associates data consistently finds that security/safety use cases resonate among all U.S. broadband households, and we anticipate seeing networked cameras added to more properties.
From the article, "Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions" by Jennifer Kent
Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...
At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...
Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...
A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...
