Providing market intelligence for more than 35 years

In The News

Smart Home Devices Double In Canada

"Individual device penetration in Canada largely mirrors the U.S. market, where security-related devices and thermostats have greater adoption compared with other products like appliances, blinds, and fans," said Tom Kerber, director of Research, Home Controls, and Energy at Parks Associates. "The transition to interactive services and home controls is now mainstream and attracting first-time subscribers to the security market."

From the article "Smart Home Devices Double In Canada" by Barbara Vergetis Lundin.

Previously In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...