Devices that connect to the Internet to provide greater convenience, security and efficiency for the home are shaping up to be the next hot consumer electronic category.
According to a survey from the Consumer Electronics Association and Parks Associates, 20% of U.S. households with broadband intend to buy one or more smartphone devices over the next year. In all, the category should grow from $2.4 billion in 2014 to more than $4 billion by 2017, according to Steve Koenig, director of industry analysis at the CEA.
From the article "Smart Home Devices Are The Next Big Thing" by Aaron Baar.
Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
