Providing market intelligence for more than 35 years

In The News

Smart home device adoption highest among 25-34 households

"Nearly 40% of U.S. broadband households with a security system also own a smart home product," said Stuart Sikes, president, Parks Associates. "Safety and security are the leading value propositions for the connected home, so we will see many innovative solutions at CES 2016 coming from partnerships among security companies, service providers, app developers, and device manufacturers.”

From the article "Smart home device adoption highest among 25-34 households" by MacTech.

Previously In The News

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...