New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise.
Parks Associates' Smart Home Tracker provides insights into the competitive landscape of the smart home market through analysis of key industries in the smart home space as well as market shifts and player announcements on an ongoing basis.
Parks Associates research indicates that the waning pandemic did not fully reverse the massive growth of telework the world experienced during 2020 and 2021.
Parks Associates research indicates that 16% of US internet households intend to buy an electric vehicle in the next 12 months, and that group includes many who don't live in a single-family home where a charger can easily be installed in a garage.
From the article, "Smart home companies add brand equity and new tech in Q1 via acquisitions."
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
