Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.
“Companies need to account for these varying demands among different consumer segments,” said Chris White, senior analyst, Parks Associates. “Tech-enthusiast consumers and smart home device owners want control, while older consumers and those not yet using smart home devices want automation. These findings underscore the need for a broad approach in smart home app development, with in-depth knowledge of the preferences within each consumer segment.”
From the article "Smart Home App Preferences Evenly Divided in New Parks Survey" by Jeremy Glowacki.
Broadband services remain a key driving force in global productivity and communication. Businesses, governments, and individuals continue to rely upon the quality and dependability of high-speed data...
For video service providers, adopting a data analytics solution is fast becoming a must-have but it exposes them to new security and privacy risks. The report outlines the challenges and solutions, wi...
High-income broadband households are behind a recent jump in smart home adoption in Canada, according to new research. A report by Parks Associates, “Smart Home and IoT in Canada,” indicates that 19 p...
Brett Sappington, Senior Director of Research at Parks Associates, says compliance and security considerations are forcing operators to decide whether or not data security should be part of their core...
