Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.
“Companies need to account for these varying demands among different consumer segments,” said Chris White, senior analyst, Parks Associates. “Tech-enthusiast consumers and smart home device owners want control, while older consumers and those not yet using smart home devices want automation. These findings underscore the need for a broad approach in smart home app development, with in-depth knowledge of the preferences within each consumer segment.”
From the article "Smart Home App Preferences Evenly Divided in New Parks Survey" by Jeremy Glowacki.
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...
So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...
