Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associates’ consumer research finds 38% of smart home device owners reported security of their home and family as the main motivator for their purchases.
From the article "Smart Home, Safety and Security Highlights at CES 2019" by Dina Abdelrazik.
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According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018. The consumer technology r...
