Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associates’ consumer research finds 38% of smart home device owners reported security of their home and family as the main motivator for their purchases.
From the article "Smart Home, Safety and Security Highlights at CES 2019" by Dina Abdelrazik.
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Parks Associates announced new home energy management data from The Evolution of Home Energy Management showing 70% of U.S. households with smart energy devices report saving money due to reduced ener...
Parks Associates, a market researcher that surveys consumers on online TV-viewing habits, said that cord cutters and shavers (those downgrading from traditional pay TV service) are still the key custo...
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